Monthly Archives: November 2007

What is your digital asset strategy during a DTC campaign?

November 26, 2007 – 3:56 pm

I am going to try and get the juices flowing the Monday after Thanksgiving or as many of you are aware “Cyber Monday.”  Cyber Monday is the unofficial start of online holiday shopping, comScore is projecting $700 million in online sales today!
Are you running a DTC campaign now?  in 2008?  What digital assets are you creating to further […]

By Heather | Posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, SEM, Search Marketing | Comments (2)

Search Marketing Fact Pack

November 16, 2007 – 12:51 pm

I hope you all had a chance to read the AdAge Search Fact Pack 2007. If not let me give you the highlights I found interesting:
1. Top three categories reached by search: Education: 45% of traffic from search; Health and Medical: 44%; Food and Beverage: 40%. All categories was 25%, up from 20% […]

By Heather | Posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, SEM, SEO, Search Engine Optimization, Search Marketing | Comments (0)

Catalyst online’s POV of MSN HealthVault

November 8, 2007 – 9:36 pm

If you’d like to read what Catalyst has to say about Microsoft’s new HealthVault, please check out Catalyst’s Point of View on MSN HealthVault.com.
We’d like to hear what you have to say about MSN’s HealthVault.com. Let us know what you think.

By Heather | Posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, SEM, Search Marketing | Comments (0)