Google announced yesterday that Google Health will launch in early 2008. Microsoft also recently launched HealthVault Search. Both aim to be part medical search engine and part repository of personal data and health information. We all know the challenges they both face! I would suggest to the marketers out there, test and gather data. As I have said before, however, take baby steps. For example, encourage your search shop to run paid search campaigns on Microsoft. Is there an above average response rate and/or conversion rate on HealthVault versus Live.com?
I am not sure where this is going but we absolutely need to monitor and report on user interaction with these evolving communication models. Happy Friday!
