October 19, 2007 – 11:00 am
Google announced yesterday that Google Health will launch in early 2008. Microsoft also recently launched HealthVault Search. Both aim to be part medical search engine and part repository of personal data and health information. We all know the challenges they both face! I would suggest to the marketers out there, test […]
By Heather
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Posted in Catalyst, Google, Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing, Search Marketing Conferences
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October 18, 2007 – 11:13 am
I think we can all agree that an evergreen approach to search marketing is ideal. However, as episodic events present themselves it is important to strategize accordingly. For instance, launching a DTC campaign will create online buzz (we hope). We need to plan for queries and query volumes created by this DTC campaign. A second […]
October 5, 2007 – 2:49 pm
In case you have nothing to talk about this weekend, Internet advertising revenue for the first half of 2007 hit $10 billion - an increase of nearly 27% over the same period last year, according to the latest IAB report, released Thursday in conjunction with PriceWaterhouseCoopers. Search (41%), banners/display (21%) and classifieds (17%) continued […]
October 3, 2007 – 2:06 pm
You may have heard the announcement to day, the NYTimes is offering health content supplied by A.D.AM. a company that maintains an online compendium of information on health conditions, treatments and insurance, among other topics. The content is written by physicians and reviewed by a network of third-party doctors. No big surprise, Hearst […]
