Monthly Archives: August 2007

Catalyst Releases Q2 SEO Rankings for Pharma

August 7, 2007 – 3:45 pm

Catalyst just finished compiling the Q2-2007 SEO Pharma Analysis Report. As you remember we started this analysis last quarter in our Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We Do and who […]

By Heather | Posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma SEO Rankings, Pharma Search | Comments (1)

Move your media money

August 6, 2007 – 4:02 pm

Most big pharma companies spend about $1 billion annually on DTC. GSK was the nation’s 7th largest consumer advertiser in 2006 with $2.4 billion according to TNS, JNJ was the 9th. So is DTC a wise use of your marketing dollars? A couple things to consider:
1. Recent TNS survey concluded that 64% of […]

By Heather | Posted in Catalyst, Healthcare Search, Media, Pharma Marketing, Pharma Search, Search Marketing | Comments (1)