For those of you who do not know, just last month Google started a health advertising blog. The blog is purportedly designed:
“to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.” (source)
Lauren Turner, Account Planner, Health has caused some eyebrow raising in the healthcare space. She wrote about Michael Moore’s movie “Sicko” and suggested healthcare industry advertises on Google to respond to “Sicko”. “Whether the healthcare industry wants to rebut charges in Mr. Moore’s movie, or whether Mr. Moore wants to challenge the healthcare industry, advertising is a very democratic and effective way to participate in a public dialogue”, she wrote.
I am not going to say much more. I learned early on not to talk politics with clients and in-laws. I guess Lauren does not agree. However, Google may agree as they pulled down all her comments on this topic over the weekend. Lauren Turner did write a follow up to the article that explained that her opinion was hers and not necessarily Google’s etc, you can see that here.
