Monthly Archives: July 2007

Online Brand Management

July 25, 2007 – 3:14 pm

Brand management, the ability to review what people are saying about your brand, used to be fairly simple, but today the challenge is enormous; blogs, podcasts, micro-blogging, instant messaging, Wiki’s…oh my. For all industries brand management is important, for the pharmaceutical and healthcare industry it is business critical at all times and can enter […]

By Heather | Posted in Brand Monitoring, Press Release, Reputation Management | Comments (0)

Google’s Health Advertising Blog

July 9, 2007 – 10:30 am

For those of you who do not know, just last month Google started a health advertising blog. The blog is purportedly designed:
“to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.” (source)
Lauren Turner, Account […]

By Heather | Posted in Catalyst, Google, Healthcare Search, Pharma Marketing | Comments (0)