Well my article that appeared recently in MediaPost titled, “Search Insider: Multi-Language Search Strategies” has generated a lot of dialogue and is obviously an emotional hot topic for many people. I’d like to hear your thoughts on marketing to the U.S. Hispanic community.
Shrewd marketers will employ multi-language search strategies! I do not think most folks include organic search in their marketing mix today. I believe even fewer consider organic search in their multi-language marketing efforts. Overall, an effective search marketing strategy that includes multi-languages will undoubtedly benefit an under-served market /community and in turn may produce a significant positive business impact for you. Let me know what you think.
