Monthly Archives: June 2007

Search Insider response to Multi-Language Search Strategies

June 26, 2007 – 10:03 am

Well my article that appeared recently in MediaPost titled, “Search Insider: Multi-Language Search Strategies” has generated a lot of dialogue and is obviously an emotional hot topic for many people. I’d like to hear your thoughts on marketing to the U.S. Hispanic community.
Shrewd marketers will employ multi-language search strategies! I do not think most folks […]

By Heather | Posted in SEM, SEO, Search Marketing | Comments (0)

Is Google Broad Match losing you money?

June 20, 2007 – 8:45 am

Every search vendor and media vendor has a solution for Click Fraud (including Catalyst). However, click fraud is not the only source of lost ad dollars. What is tragically overlooked is Google’s broad match tool - and it just got more dangerous. Google AdWords has just made available a new report type, one […]

By Heather | Posted in Adsense, Google, Healthcare Search, Pharma Marketing, SEM, Search Marketing | Comments (1)

The importance of SEM in your marketing mix

June 13, 2007 – 1:25 pm

I read an interesting article on MediaPost Monday. The article discussed a recent study of pharma marketing managers’ opinions on marketing tools for their industry and found that a quarter of the brand managers believe their current marketing mix is only performing “reasonably well” or “not well at all.” Over 80% of respondents said an […]

By Heather | Posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Marketing | Comments (1)

Are your DTC Dollars driving users to the competition?

June 1, 2007 – 2:52 pm

So the cover of MedAdNews displays the top DTC drug spends in 2006. As we would guess,
-Lunesta leads the pack at $329 million
-Ambien CR is next at $209 million
Now go to Google and type “insomnia treatment“.
Neither site is listed on the first page of Google in the organic results. Although on the second […]

By Heather | Posted in Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, Search Marketing | Comments (1)