Catalyst online Search Marketing Blog

I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.

Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is about consumer control and the industry we work in is heavily regulated by the FDA? (I think if we ran a keyphrase density analysis on my presentation “educate” would rank well…)  We as marketers have to educate our regulatory teams, educate the FDA and DDMAC and establish a safe, effective solution to interact, educate, and empower consumers, patients, caregivers and HCP. I know, I know easier said than done!

Here are the materials from my  presentation on Search for regulated Industries:

Regulated Search PPT

Regulated Search Handout