We talk a lot about visibility in this blog, from not missing a beat during a domain name change to our Top 5 Paid Search Marketing Tips. Another topic is how the congruence of web technologies may be harming search engines abilities to find your site. I actually wrote about it today on the B2B Marketing Trends site.
“AJAX, JavaScript, and Flash oh my! The technologies that are at the foundation of ‘Web 2.0’ may also be your greatest enemy when it comes to Search Marketing. In our B2B world we all realize the importance of reaching our customers, and search engines provide the primary resource for finding information. There had been debate concerning the effectiveness of search marketing in the B2B space, but that argument has since receded.â€
Check out the full article and let me know your thoughts.
