If you’re responsible for the success of your company’s paid search strategy then you already know that the value of a paid search marketing campaign should be measured in terms of its return on investment (ROI), and not in terms of the number of impressions your ads receive or the number of visitors the campaign produces. Billions of dollars are spent each year on paid search campaigns because it works. However, most companies can make their campaigns significantly more efficient and effective.
Tim Breen specializes in paid search for Catalyst and recently posted an article over at our Search-Matters blog. If you are looking at paid search check out his article for his top five tips on how to:
- Avoid Broad Search Terms
- Utilize “Exact†or “Phrase†Match Options
- Utilize Negative Search Terms
- Sponsored Search Versus Content Match
- Local Search Versus National Search
This is a huge market and companies are throwing away money either trying to do this themselves or bundling it into their web design business.
Heather
