Search Engines have First Amendment right to reject ads

A U.S. District Court in Delaware basically threw out a lawsuit originally filed by Chris Langdon. Elinor Mills has coverage over at CNET and I’m sure it will be picked up elsewhere throughout the day. Check out the comments already streaming in at CNET and you can see this is going to be a hot topic.

Elinor also links to this blog posting from Eric Goldman which sums it up quite nicely.

Do Search Engines have the constitutional right to ban certain advertisements from their sites?

We’ll obviously see a lot more of this these types of challenges filter through our judicial system in the coming years. Let’s face it, search engines maybe the most cost effective and efficient way of delivering your message to the mass market – everyone wants a piece but if you don’t follow the rules then the search engines won’t let you play.

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