February 28, 2007 – 7:33 pm
In today’s Wall Street Journal (sorry, password protected) there is a piece by Kevin J. Delaney discussing how companies are investigating web-search queries to determine different industries to focus on and what type of product enhancements to deliver.The article is very interesting and discusses how companies such as National Instruments, Siemens, and others have actually […]
February 22, 2007 – 7:48 pm
Shari Thurow, who has written the book Search Engine Visibility, has a post at SearchEngineLand yesterday that brings up a topic I’ve been discussing recently. Shari is quite right in writing, “I find that searchers who are truly interested in purchasing a product and/or service actually dig for information.” This is the same in all […]
February 6, 2007 – 7:04 pm
A U.S. District Court in Delaware basically threw out a lawsuit originally filed by Chris Langdon. Elinor Mills has coverage over at CNET and I’m sure it will be picked up elsewhere throughout the day. Check out the comments already streaming in at CNET and you can see this is going to be a hot […]
February 2, 2007 – 7:37 pm
In this weeks Mass High Tech, our local technology weekly newspaper, I wrote a piece entitled Proper Search Engine Marketing Aids Pharma. The main theme of the column was discussing how search engine marketing can help health care and pharmaceutical companies, but also that general SEM simply can not be effective, it must be specifically […]
