The Project Manager (PM) plays a critical role in driving campaign success by ensuring the timely delivery of SEO analysis and recommendations in accordance with a strategic project plan that aligns with our client’s marketing goals. As a point of contact for clients and external agencies, the PM is responsible for effectively communicating account status, managing expectations and identifying potential campaign opportunities and obstacles. This individual also assists in furthering internal agency processes and innovation, continuing to advance Catalyst’s standing as a leader in the search industry.

• Create a detailed project plan in alignment with brand and search campaign goals and objectives

• Establish and manage internal/external deadlines and expectations in relation to the project plan

• Ensure the successful execution of key plan deliverables in accordance with deadlines, scope, account hours and budget

• Work in conjunction with external agency partners to coordinate execution and timing of plan milestones

• Adjust the project plan as needed based on evolving client and campaign activities, direction and requirements

• Initiate and manage campaign tasks and deliverables in accordance with the project plan, deadlines, resource availability, scope and Catalyst process

• Ensure all deliverables are provided on-time and consistent with Catalyst’s format and standards

• Manage day-to-day operational aspects of accounts, as well as client/external agency interactions

• Collaborate with external partner agencies and stakeholders to ensure unified goals, plans and timing

• Track recommendations and drive implementation to foster the success of the campaign

• Document key performance metrics to monitor campaign health and generate insight into search behavior

• Monitor campaign hours, resources and scope to ensure work is within budget

• Identify activities that may lie beyond the scope of the campaign and escalate to the appropriate internal stakeholders

• Develop plan and process documentation to monitor progress of the campaign

COMMUNICATION:

• Serve as point of contact for client and external agencies

• Ensure all parties are kept up-to-date on account status via progress reports, calls and day-to-day communication

• Manage internal/external expectations related to timing, deliverables, capabilities and success

• Properly document and notify the internal team of any risks, weaknesses or opportunities that could potentially impact the success of the project, escalating to the appropriate stakeholders

• Communicate updates and pertinent information effectively across disciplines to ensure overall campaign alignment and success

• Develop strong, positive relationships with external agency contacts and internal team members

• Foster the exchange of ideas, takeaways and best practices throughout the project management team and agency

• Participate in internal project management initiatives for the constant advancement of agency processes, efficiency and offerings

• Assist in agency-wide development efforts to foster innovation

• Minimum of two years’ experience, preferably within an agency

• BA/BS degree required; marketing concentration a plus

• Basic understanding of the technical aspects of web development and web technology

• Digital marketing and SEO experience strongly preferred

• Ability to handle multiple clients and projects in a deadline-driven atmosphere

• Excellent writing and communication skills

• Strong problem-solving abilities and attention to detail

• Team player with great interpersonal skills at all organizational levels

• Familiarity with web analytics tools

• Proficiency with Microsoft Office Suite, MS Project a plus