If you are a marketer of a product or service with great demand, and at this time of the year you still haven’t considered optimizing your website for visits from mobile devices, you are missing a lot, in other words, you’re losing customers to competitors by the minute.

In 2012 mobile searches are projected to grow some 20% in relation to those 14.4M searches made in 2010. We recently released a POV on Mobile SEO with this and other interesting data. One of the best ways to leverage that traffic volume, as we stated in our POV is to offer a unique experience that engages searchers for higher conversions.

In this post we’re not going to tell you the power of mobile marketing is, but we want to present a situation that exemplifies how your abandonment rates on mobile visits may increase, when your visitors can’t find the information using a mobile device because it’s not presented in a format that answers to the channel demands in terms of usability.

Situation: Daniel left his house on a Saturday morning for some tennis match with his friends. He forgets to order a cheese table for a family gathering on Sunday. After the game, at 2:00pm, it’s too late for him to order by phone for next-day pick up at a local business.

“Beware lest you lose the substance by grasping at the shadow,” -Aesop

According to Wikipedia “Linguistic semantics is the study of meaning that is used by humans to express themselves through language.” As our entire business is based on language, this is something us search engine folks should be interested in.  The search engines certainly are.

Google’s first attempt at utilizing the semantics of keywords and terms in their algorithm came in March of 2009, when they announced that they were going to be using new technology which would allow them to make associations and correlations between words.  Bing made a similar attempt at adding semantics by acquiring Powerset which was supposed to add semantic capabilities to their search engine as well.